Whew! That was a long, click-baity title. But it’s not click bait if it’s true. I’m going to show you how you can ACTUALLY create a great lead magnet using your existing content with almost no work using Designrr.
First things first, if you haven’t already you’ll need to sign up for a Designrr account. Head over to Designrr.io and then meet me back here.
Ready? Let’s do this.
You’ve probably got some cornerstone content on your site – this one or two blog posts or pages that are the most important content on your site and that you’re the most proud of. If you could tell someone to visit only one page on your site, this would be it. We’re going to turn this cornerstone content into a beautiful PDF file using Designrr’s automatic design tool.
Go ahead and navigate to that cornerstone content page now, and copy the URL. If you don’t have a cornerstone page yet, that’s ok, just pick any blog post. This will still work and you can always add to it.
Once you’ve logged in to Designrr, click on “Create a new project”. In the box that pops up, paste the URL to your cornerstone content page.
The wizard will pop up and ask you which template to choose. You can experiment with different templates, but since I promised we’ll get this done in five minutes let’s go with Edinburgh—it looks nice and defaults to the right color scheme.
Now, tell Designrr what you’d like the title of your project to be. You can use the same title as your blog post, but I’m going to change it a little to make it make more sense as a standalone PDF.
Edinburgh Castle is nice but it doesn’t really fit with our theme, so let’s change that background image.
Click on the background, then click on “Inspector”. Click “Image”, then click “Media Manager”.
Now we can search for a more appropriate background image. You can upload your own image, or you can search Unsplash.com for free royalty-free images right from within the Media Manager. Once you’ve found one just click on it, and the new image will appear on your background.
Now we need to change that title text color. Dark on dark doesn’t work at all. Click on the title, then click “Text Style” and click on the color swatch. Let’s make it white, and click the “choose” button.
I’m not a terribly big fan of that font. We have access to the complete library of Google fonts, so let’s change the title to Montserrat. Click on the litle “g” icon for Google Fonts, then browse the list or search by name. Just click “Montserrat” and the title text will change.
Much better. Since there are light portions in the background image, I added a subtle text shadow to make the text stand out a little better.
Now we need to change the title page footer. Currently it says “ebook author”, but we want it to say us instead! Just click on the footer and click the pencil icon to edit.
Let’s scroll down and look at the rest of the document. Notice that there is a repeating header and footer – when we generate the final PDF these will appear in the proper place on the page. You can change the formatting if you like, but i’m going to leave it alone.
Now, we’re going to do the most important thing: add a call to action. Fortunately, Designrr makes this very easy. Click on “Elements”, then drag “Call to Action” out into the page.
Be sure to point the button link back to the page that you want to direct your traffic to. Click on the button, then click the pencil icon, and enter your URL in the “Webpage url” box.
Now lets preview our work. Click on the little “eye” icon in the lower-left.
Looks good? I think so! Click the “X” to return to the editor.
Now it’s time to go live. Let’s publish this thing and put it up on our blog! Click the publish icon (next to the preview icon that you just clicked).
Let’s keep the default “PDF” checked, make sure the title and author are correct, and click “Export”. Some magic will happen, and after a few seconds your PDF will open up in another browser window. Double-check the formatting and typography, and then let’s save it on our hard drive.
The default filename is a bit gnarly, so let’s give it a nice human-readable filename:
Publishing Your Lead Magnet on ContentUpgrade.me
Ok, now it’s time to upload your lead magnet to ContentUpgrade.me so we can embed it in all your blog posts everywhere.
Go over to ContentUpgrade.me and click on Login (or Signup if you don’t already have an account, it’s free). Click one of the login options and take this opportunity to take a deep breath and stretch your muscles. Let your eyes focus on something far away for just a moment.
Now, click on “New Lead Magnet”.
Let’s enter a good headline and offer body for our lead magnet:
Let’s upload the PDF that we just made on Designrr.io. Click on “Download a file”, and then click “Choose file”. Find the PDF file, and select it.
Now, click “Save Lead Magnet.
Awesome work! The next screen shows a preview of what your lead magnet will look like when you embed it in your blog post, and what the confirmation screen will look like when people enter their email address to download your lead magnet.
Now lets embed this somewhere. Click on “Embed” in the navigation menu. Then click the little clipboard icon to copy the URL.
Find the spot where you want your lead magnet to appear, and click the cursor there, then press Enter to get a new line. Paste the URL that you just copied (Command+V on a Mac, or Control+V on PC).
Press Enter again and watch as the URL transforms into your lead magnet. Boom.
Congratulations! You now have a very attractive lead magnet that we can re-use on multiple posts and pages. Whenever someone downloads your PDF, you’ll receive their email address, and they’ll get the wonderful PDF that you just put together. And at the end of your PDF they’ll see your call to action. It’s a great way to keep subscribers in your funnel!
Was that five minutes? I think it was. Of course you’ll probably want to spend some extra time playing around with the layout, the design options, and the text copy inside Designrr. Designrr also lets you import multiple articles into your lead magnet, so you could stitch together a series of blog articles into a more valuable PDF download.
Now you have something of value that you can offer your readers on every page of your site. Lead magnets are better at converting visitors to subscribers than simple signup forms. With a properly crafted lead magnet that appeals to your target audience, you’ll be growing your list in no time.
Also published on Medium.