How to Use Content Upgrades for Your Teachable Course

I have created a few courses using teachable.com. They make it easy to create a sharp-looking course, including customizing a sales page with drag-and-drop blocks for testimonials, pricing plan, course curriculum, and so on. But one problem is: sometimes people aren't yet ready to buy your course, and the sales page offers no way for … Continue reading How to Use Content Upgrades for Your Teachable Course

Facebook Lead Ad Experiment Results (Content Upgrade Chronicle #4)

About two weeks ago I ran a facebook lead ad to generate email leads, hoping to: get email leads onto my list inexpensively get enough of them to buy my $9 tripwire product ebook to pay for the ads Lead Ad Results The results are in, see the chart below, and my cost per email … Continue reading Facebook Lead Ad Experiment Results (Content Upgrade Chronicle #4)

Introducing the ContentUpgrade.me WordPress Plugin

Thanks to the magic of oEmbed, pasting a ContentUpgrade.me URL into a WordPress post has always worked - sort of. When you paste the URL, WordPress automatically expands it and inserts the embedded lead magnet. It's pretty neat actually:   The only trouble is that it doesn't actually work right away - WordPress sandboxes the … Continue reading Introducing the ContentUpgrade.me WordPress Plugin

Facebook Lead Ad Experiment (Content Upgrade Chronicle #3)

In the previous installment of the Content Upgrade Challenge Chronicle, we embedded a content upgrade into Devin's blog post. The results from that Content Upgrade were disappointing: Zero subscribers from it. We'll analyze what happened, how we can improve, and also dive into our Facebook Lead Ads experiment! Why Didn't We Get Any Bites? Looking … Continue reading Facebook Lead Ad Experiment (Content Upgrade Chronicle #3)