Changing Tripwire From Leanpub to Gumroad (Content Upgrade Chronicle #5)

Tripwire

In the previous installment of this journey in building an audience, I used Facebook Lead Ads to pay to get people on my email list by offering a free ebook. It went fairly well, though the cost per subscriber was higher than I had hoped. One problem with my tripwire product--a $9 ebook--is that I … Continue reading Changing Tripwire From Leanpub to Gumroad (Content Upgrade Chronicle #5)

Facebook Lead Ad Experiment Results (Content Upgrade Chronicle #4)

About two weeks ago I ran a facebook lead ad to generate email leads, hoping to: get email leads onto my list inexpensively get enough of them to buy my $9 tripwire product ebook to pay for the ads Lead Ad Results The results are in, see the chart below, and my cost per email … Continue reading Facebook Lead Ad Experiment Results (Content Upgrade Chronicle #4)

Facebook Lead Ad Experiment (Content Upgrade Chronicle #3)

In the previous installment of the Content Upgrade Challenge Chronicle, we embedded a content upgrade into Devin's blog post. The results from that Content Upgrade were disappointing: Zero subscribers from it. We'll analyze what happened, how we can improve, and also dive into our Facebook Lead Ads experiment! Why Didn't We Get Any Bites? Looking … Continue reading Facebook Lead Ad Experiment (Content Upgrade Chronicle #3)